The Cube is a new platform developed by Google’s Creative Lab which allows filmmakers, musicians, artists and other creatives to make interactive films where the viewer controls the narrative structure.  Six films – for example six concurrent scenes, or a music track sung in six different styles – are wrapped around a ‘cube’ which a viewer then manipulates to determine which sides they see. The audio is synchronised with the Cube’s movement so that only sound from the sides currently in view can be heard.