Seeing this kind of consideration for storytelling on the web is a serious about face. Not because writers and designers haven’t cared about storytelling, but because we may be past the point where they could still be successful despite not caring. Offhandedly dumping text into a column on a webpage used to pass for an article, but the existence of a website isn’t novel by itself anymore…

… a story can happen in multiple dimensions, across time, sound, and image. Our stories have an ebb and flow, and design serves to support and enrich them.

jasonsantamaria.com/articles/interludes-in-design