Wow, Microsoft has also jumped on the storytelling bandwagon with Sway, a typically beige, Redmond-ian attempt to make Microsoft Office relevant to a world in which Powerpoint is a pejorative.

Sway allows users to collate images, text and other media from their own devices, the web and social media, orchestrating them into ‘cloud’ presentations.

The video below depicts a designer being inspired by the sight of an octopus, creating a Sway presentation for his board to greenlight his “Octobrella” concept and disappointing viewers with the reveal that its just an umbrella with an octopus print.

This ‘vision’ represents the totality of Microsoft’s imagination and more significantly how they see humanity – idiots that need a board of directors to decide to make an umbrella.